Hi, my name’s Amy.

For as long as I can remember, I loved the idea of being creative — but embroidery always felt intimidating. I thought you had to be naturally talented, endlessly patient, or taught by someone else to even begin. Every time I tried, I felt overwhelmed, confused, or convinced I was “doing it wrong.”

What surprised me most was how many people felt the same way. Friends, family, even strangers online all wanted to try embroidery but didn’t know where to start. The instructions felt complicated, the kits felt incomplete, and the joy of stitching was getting lost before it even began.

So I decided to change that.

I started SimplyStitch with one clear goal: to make embroidery simple, calming, and genuinely enjoyable — especially for beginners. I wanted to create kits that were easy to use, thoughtfully designed, and great value for money. No guesswork. No pressure. Just clear guidance and beautiful materials that help you feel confident from your very first stitch.

Today, SimplyStitch has helped over 5,000 Aussies slow down, get creative, and rediscover the simple joy of making something by hand. We’re still a small Aussie-owned business, so every order truly means the world to us.

Click the button at the bottom of this page to see all our best selling products. And if you’re not satisfied with them for any reason in the first 30 days, I’ll give you your money back. That’s how confident I am that they will change your life like they have mine.

• P.S. We’re currently running a 50% off flash sale, so now is the best time to order if you
  want a pretty big discount.